3 years & counting - Side Hustling

Saturday, December 7, 2019


I looked at my calendar reminder for next month that says Jayme Alexis LLC will have been a company for 3 years! These 3 years have legit looked like a line chart that outlines a roller coaster. Productivity has always been my old measure of worth and success. Even if I know and continue to re-learn it's not. When I moved to Washington my client well that went from needing to schedule 3-5 mos out, was more, as long as you told me 3-5 days out I definitely had time. Adjusting from face to face meetings to virtual was also difficult, even with clients I've had for years before I went independently. There is still something about connecting in person!

So between trying to start a new clientele locally, adjusting to my new life roles, I didn't exactly have the capacity to be old me. I always felt like I AM SUPER WOMAN, I CAN DO IT ALL. When really, I learned this year, that I am human, and I can do many things and I can have it all, just not all at once.

I only made half of what I made in 2018...HALF. When I looked at my numbers, it was difficult to accept...and I felt like such a failure! Feeling sorry for myself, I reached out to mentors that I consider people who have invested a considerate amount of time post schooling. Including the one that takes a deep breath when he sees me calling (usually in a panic). Most of them replied more along the lines of..."Welcome to entrepreneurship"...and that "maybe I should be grateful that this year I worked on projects I'd been praying for the year before"...and that "maybe my blessings were in the content and not in my bank account and I am lucky I have a main job to provide for my basic needs and a wedding"....and "Oh so sad you can't travel every other month and you had to stay at home and focus on yourself and your family like an adult".....HA. So now that I was basically told welcome to life and 2018 cannot be 2019 because it's impossible.

I did want to share what made 2019 magical in side hustling. Projects and people who I've become close to. Ones I've been coaching or advising since 2011, and some that are so new that the thrill of a new challenge has kept me up all hours of the night making sure every word I write or say is going to give us that competitive edge because all of this is so life giving.

Pageant contestants that had been a runner up won a state title, participated in their first national pageant and placed, all 3 I worked with. I had pageant companies / partners that I helped double their profits in a quarter and were voted top honors at the Global Beauty awards. I revamped a pageant program that increased their eligibility for $50k+ in scholarship money just by tweaking their criteria and making it more inclusive - something that is a passion of mine. I got to participate on committee for the 4th year in a row for New York Fashion week where one of my former clients/pageant contestants were recognized for being a Rookie to look out for for Alexander McQueens old entourage. Another client renewed their contract with a professional sports team and we've been talking about career changes and transitioning into civilian life because he knows his days in sports are numbered. I also got a year break with a pageant system I've been involved with for 21 years to find out we are going to actually be hosting our national pageant in Atlanta in June where I am recruiting a judging panel that I adore. I am rounding out the year finishing up a judges training for a major pageant system that is new to the state of WA.

This year was a reminder of why I began side hustling in the first place - I love being creative. I love bringing anything good to great. I can't go through the motions of life without feeling like there is purpose. I really enjoy competing in a way that makes myself better, which also makes my work better and my relationships better. I love these niches that make people unique. That bring them joy, and I love being able to tag along and be by their side for their journey. It's beautiful, and wild, and I hope to stay wild.


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